John Kirkpatrick/President: The Lancaster community today is different than it was five years ago. It’s different than it was 10 years ago. Both in terms of its makeup and even more particularly in the way it gets information. One of the great things about Lancaster is that it is so steeped in tradition yet there’s this growing and diverse population. People are moving here from other parts of the state, other parts of the region, other parts of the country, and it’s making for this really exciting, interesting, vibrant mix.
Barbara Hough Roda/Executive Editor: Having a strong local news organization is not only important, it is essential to having a vibrant community.
Ryan Martin/Local Business Owner: I tend to start my day off with my cup of coffee and looking at the paper; the local section, the business section, to get my news, to see what’s going on, to see what’s happening. It’s always been the most relevant piece of information of what’s happening in the community.
John Kirkpatrick/President: This is the first time we’ve rebranded ourselves in a way that moves us from a newspaper company to something else. In the past, the branding was all about why we were better or different than another newspaper. And so in that context I would say that never before have we done this kind of total rebrand.
Tom Murse/Content Editor: We’ve really gone from a newspaper company to a media company with a website and mobile sites and social media channels and apps that really sort of are tailor made for people who want to get their information in various different ways.
Barbara Hough Roda/Executive Editor: I really care about this community. I live here. My daughter goes to school here. I pay taxes here. This is the story you’ll hear from everybody who works in our newsroom, everybody who’s out in the community getting stories, doing articles, talking to people. I hope that that shows through in what we do here because we’re really, really committed to doing really good work because we love Lancaster County.
Patrick Kirchner/Visual Editor: In designing for the community, it was really all about accessibility and readability. People want deep dives and they want quick hits. Now we know that people want to read their news in a way that’s either deep and thoughtful or quick and informative.
Barbara Hough Roda/Executive Editor: Clearly the star of the front page is our bold new nameplate. Isn’t it beautiful? (Applause.)
Robert Krasne/Publisher: I want them to see a newspaper that reflects their community, that informs them, that engages them, that excites them.
Barbara Hough Roda/Executive Editor: This is an exciting time for our community and I want to be part of it and I want to help tell the stories.
John Kirkpatrick/President: We’re creating a new future. It’s a future where we can serve as a voice, a forum, a marketplace, a reflection for this vibrant, diverse community. Always Lancaster.