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  • About L2

    109,979 views 10 months ago
    L2 is a member-based business intelligence firm that benchmarks digital performance of consumer brands across 11 industry sectors globally.

    Members receive access to L2 research including brand rankings by sector, and deep dives that offer actionable insights to shape a brand’s digital roadmap and inform capital allocation decisions. Members also receive invitations to 60+ executive education events hosted around the globe.

    L2 products include:

    The Digital IQ Index ranks over 1,800 brands by sector registering 1,250 data points across four dimensions of digital: site, digital marketing, social, and mobile.

    The Commerce IQ product measures and benchmarks brands on third party e-commerce platforms to help brands improve performance.

    The Category IQ benchmarks a brand’s performance within a specific product category and provides a quantitative assessment of visibility, assortment, pricing, merchandising, and content investments.

    Strategy Modules explore topics of specific interest to our members like omnichannel retail or data and targeting and inform decisions around digital strategy and tactics.

    Our members include the world’s most iconic brands.

    For information on membership, e-mail us at membership@L2inc.com. Show less
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  • Winners & Losers in a Digital Age Play all

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  • Digital IQ Index®: An assessment of digital performance of consumer brands by industry vertical Play all

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  • Intelligence Reports: An analysis of the platforms or geographies of future growth in digital Play all

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  • Popular uploads Play all

    • Scott Galloway: The Next $300 Billion Company - Duration: 3 minutes, 31 seconds.

      • 6 months ago
      • 5,280,287 views
      What's the next $300 billion company? Scott puts his money on Netflix, which aims to quintuple its revenue in the next four years.

      Loser: the NFL. Audiences have fallen 11%, signaling that the fo...
      • CC
    • Scott Galloway: Apple Changes the Game - Duration: 3 minutes, 16 seconds.

      • 7 months ago
      • 675,248 views
      Scott Galloway presents the week's biggest winners and losers in digital:

      Winner: Apple. The new iOS 10 includes two payment features that could be game-changers for mobile commerce.

      Loser: Craig...
      • CC
    • Death of the Industrial Advertising Complex - Duration: 26 minutes.

      • 9 months ago
      • 456,096 views
      In his talk at L2’s Digital Leadership Academy, Scott Galloway argues that advertising is becoming less essential to brand building as consumers are discovering products with tools like Google, Ama...
    • Scott Galloway: Snapchat is a Loser - Duration: 3 minutes, 31 seconds.

      • 5 months ago
      • 427,497 views
      Scott Galloway presents the week's biggest winners and losers in digital:

      What do winning companies have in common? They don't just have a lot of users - they also glean data about those users' be...
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    • Scott Galloway: Growth Is the New Profitability - Duration: 3 minutes, 38 seconds.

      • 2 weeks ago
      • 411,061 views
      Loser: Profitability. Seeing Amazon's success, other companies now prioritize vision and growth over profits.

      Loser: Ad-supported TV as tech giants buy the streaming rights to live sports.

      Winner...
      • CC
    • Scott Galloway: Facebook Dominates Apps - Duration: 3 minutes, 31 seconds.

      • 10 months ago
      • 403,490 views
      Loser: Apps. People spend half their digital time using apps, but unless you're Facebook, you're not benefiting.

      Winner: Alphabet. Our prediction for the company's next billion-dollar business? G...
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    • Scott Galloway's Influencer Debut - Duration: 3 minutes, 10 seconds.

      • 3 weeks ago
      • 394,813 views
      Loser: All of us. We spend more time using social media than eating or socializing - and millennials aren't the biggest addicts.

      Winner: Quartz, the rare digital news site to achieve profitability...
      • CC
    • Scott Galloway: Taxes for Robots - Duration: 4 minutes, 6 seconds.

      • 1 week ago
      • 387,134 views
      Winner or loser? Robots, who could hold 40% of U.S. jobs by 2030.

      Winner: Viewers as Amazon, Netflix and HBO compete to produce original content.

      Winner: Consumers, who now have more options for...
      • CC
    • Scott Galloway: Nike's Billion-Dollar Bargain - Duration: 3 minutes, 4 seconds.

      • 1 month ago
      • 379,502 views
      Loser: ESPN, as subscribers flock to streaming platforms and ad revenue declines.

      Winner or Loser? Nike, for its $1 billion deal with Cristiano Ronaldo.

      Winner: Salespeople. With influencers los...
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    • Scott Galloway on Facebook's Roadkill - Duration: 3 minutes, 13 seconds.

      • 4 months ago
      • 371,045 views
      Scott Galloway presents the week's biggest winners and losers in digital:

      Loser: Nike. Google searches for "Nike jobs" pale in comparison to Amazon, Facebook, and Google, illustrating how recruitm...
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    • Scott Galloway: Wall Street is Wrong About Google and Amazon - Duration: 3 minutes, 17 seconds.

      • 5 months ago
      • 366,768 views
      Scott Galloway presents the week's biggest winners and losers in digital:

      Loser: Wall Street analysts, who missed the point on both Google's revenue-per-click news and Amazon's earnings call.

      Wi...
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    • Scott Galloway: Are Facebook's Salad Days Over? - Duration: 3 minutes, 30 seconds.

      • 3 months ago
      • 360,658 views
      Loser: Digital media. While digital is surpassing TV in ad spend, it's also a winner-take-all business dominated by two companies.

      Loser: Facebook, which keeps messing up ad metrics. When the mis...
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