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  • About L2

    124,270 views 1 year ago
    L2 is a member-based business intelligence firm that benchmarks digital performance of consumer brands across 11 industry sectors globally.

    Members receive access to L2 research including brand rankings by sector, and deep dives that offer actionable insights to shape a brand’s digital roadmap and inform capital allocation decisions. Members also receive invitations to 60+ executive education events hosted around the globe.

    L2 products include:

    The Digital IQ Index ranks over 1,800 brands by sector registering 1,250 data points across four dimensions of digital: site, digital marketing, social, and mobile.

    The Commerce IQ product measures and benchmarks brands on third party e-commerce platforms to help brands improve performance.

    The Category IQ benchmarks a brand’s performance within a specific product category and provides a quantitative assessment of visibility, assortment, pricing, merchandising, and content investments.

    Strategy Modules explore topics of specific interest to our members like omnichannel retail or data and targeting and inform decisions around digital strategy and tactics.

    Our members include the world’s most iconic brands.

    For information on membership, e-mail us at membership@L2inc.com. Show less
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  • Winners & Losers in a Digital Age Play all

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  • Digital IQ Index®: An assessment of digital performance of consumer brands by industry vertical Play all

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  • Intelligence Reports: An analysis of the platforms or geographies of future growth in digital Play all

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  • Popular uploads Play all

    • Scott Galloway: The Next $300 Billion Company - Duration: 3 minutes, 31 seconds.

      • 9 months ago
      • 5,300,277 views
      What's the next $300 billion company? Scott puts his money on Netflix, which aims to quintuple its revenue in the next four years.

      Loser: the NFL. Audiences have fallen 11%, signaling that the fo...
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    • Scott Galloway - How Amazon is Dismantling Retail - Duration: 24 minutes.

      • 3 months ago
      • 773,608 views
      Scott Galloway speaks at L2’s Amazon Clinic about how Amazon is disrupting retail. Not only has Amazon changed consumer shopping habits, it has changed the relationship between shareholders and inv...
    • Scott Galloway: Apple Changes the Game - Duration: 3 minutes, 16 seconds.

      • 9 months ago
      • 683,359 views
      Scott Galloway presents the week's biggest winners and losers in digital:

      Winner: Apple. The new iOS 10 includes two payment features that could be game-changers for mobile commerce.

      Loser: Craig...
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    • Scott Galloway: Amazon Will Be Broken Up - Duration: 3 minutes, 38 seconds.

      • 1 week ago
      • 560,827 views
      They're catching up to Netflix with original content, producing more innovative hardware than Apple, and about to lead the biggest consumer sector in the world. Prediction: this company will hit a ...
      • CC
    • Death of the Industrial Advertising Complex - Duration: 26 minutes.

      • 11 months ago
      • 468,846 views
      In his talk at L2’s Digital Leadership Academy, Scott Galloway argues that advertising is becoming less essential to brand building as consumers are discovering products with tools like Google, Ama...
    • Scott Galloway: Teens as a Forward-Looking Indicator - Duration: 2 minutes, 55 seconds.

      • 2 months ago
      • 466,911 views
      The best forward-looking indicator for brands? What teens are into. This year, it's Chick-fil-A, Nike, and Snapchat.

      Loser: Apple, which convinced 90 million Americans to buy iPhones but can't mak...
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    • Scott Galloway: Amazon Prime Subscribers Outnumber Gun Owners - Duration: 3 minutes, 11 seconds.

      • 2 months ago
      • 457,455 views
      Winner: Amazon, which boasts more Prime subscribers than America has gun-owning households.

      Winner: Quora, the crowd-sourced Q&A site now valued at $1.8 billion.

      Winner or loser? PetSmart, for bu...
      • CC
    • Your Favorite Brand? Whatever Google or Amazon Says - Duration: 2 minutes, 42 seconds.

      • 3 weeks ago
      • 442,576 views
      Winner: Food videos. BuzzFeed's Tasty is one of Facebook's most popular pages, and Chinese toddler Xiaoman scored major ad deals by eating on camera.

      Loser: Brands as the percentage of consumers w...
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    • Scott Galloway: Snapchat is a Loser - Duration: 3 minutes, 31 seconds.

      • 8 months ago
      • 430,612 views
      Scott Galloway presents the week's biggest winners and losers in digital:

      What do winning companies have in common? They don't just have a lot of users - they also glean data about those users' be...
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    • Scott Galloway: Growth Is the New Profitability - Duration: 3 minutes, 38 seconds.

      • 3 months ago
      • 421,570 views
      Loser: Profitability. Seeing Amazon's success, other companies now prioritize vision and growth over profits.

      Loser: Ad-supported TV as tech giants buy the streaming rights to live sports.

      Winner...
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    • Scott Galloway: Tesla's Biggest Innovation - Duration: 3 minutes, 11 seconds.

      • 2 months ago
      • 416,975 views
      Winner or loser? Tesla, which is trading at almost six times revenue. The brand's biggest innovation is not its electric engine, but its proximity to the consumer.

      Winner: Brands mining data abou...
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    • Scott Galloway: Facebook Dominates Apps - Duration: 3 minutes, 31 seconds.

      • 1 year ago
      • 404,464 views
      Loser: Apps. People spend half their digital time using apps, but unless you're Facebook, you're not benefiting.

      Winner: Alphabet. Our prediction for the company's next billion-dollar business? G...
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