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  • About L2

    166,998 views 2 years ago
    L2 is a member-based business intelligence firm that benchmarks digital performance of consumer brands across 11 industry sectors globally.

    Members receive access to L2 research including brand rankings by sector, and deep dives that offer actionable insights to shape a brand’s digital roadmap and inform capital allocation decisions. Members also receive invitations to 60+ executive education events hosted around the globe.

    L2 products include:

    The Digital IQ Index ranks over 1,800 brands by sector registering 1,250 data points across four dimensions of digital: site, digital marketing, social, and mobile.

    The Commerce IQ product measures and benchmarks brands on third party e-commerce platforms to help brands improve performance.

    The Category IQ benchmarks a brand’s performance within a specific product category and provides a quantitative assessment of visibility, assortment, pricing, merchandising, and content investments.

    Strategy Modules explore topics of specific interest to our members like omnichannel retail or data and targeting and inform decisions around digital strategy and tactics.

    Our members include the world’s most iconic brands.

    For information on membership, e-mail us at membership@L2inc.com. Show less
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  • Popular uploads Play all

    • Scott Galloway: The Next $300 Billion Company - Duration: 3 minutes, 31 seconds.

      • 1 year ago
      • 5,331,695 views
      What's the next $300 billion company? Scott puts his money on Netflix, which aims to quintuple its revenue in the next four years.

      Loser: the NFL. Audiences have fallen 11%, signaling that the fo...
      • CC
    • The Algebra of Happiness - Duration: 10 minutes.

      • 2 months ago
      • 1,048,412 views
      What's the equation for a life well lived?

      (6:24) Source: "Good Genes Are Nice, But Joy Is Better," The Harvard Gazette, April 2017.

      Episode 174
    • Prof Galloway's Career Advice - Duration: 3 minutes, 55 seconds.

      • 10 months ago
      • 871,944 views
      As summer winds down, Scott offers some unsolicited career advice.

      (0:18) "Unemployment Rate for College Graduates," Macro Trends, July 2017. http://bit.ly/2eHqpRt

      (0:24) "The College Payoff," Ge...
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    • Scott Galloway - How Amazon is Dismantling Retail - Duration: 24 minutes.

      • 1 year ago
      • 823,828 views
      Scott Galloway speaks at L2’s Amazon Clinic about how Amazon is disrupting retail. Not only has Amazon changed consumer shopping habits, it has changed the relationship between shareholders and inv...
    • Scott Galloway: Apple Changes the Game - Duration: 3 minutes, 16 seconds.

      • 1 year ago
      • 691,690 views
      Scott Galloway presents the week's biggest winners and losers in digital:

      Winner: Apple. The new iOS 10 includes two payment features that could be game-changers for mobile commerce.

      Loser: Craig...
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    • Scott Galloway: Amazon Will Be Broken Up - Duration: 3 minutes, 38 seconds.

      • 1 year ago
      • 608,534 views
      They're catching up to Netflix with original content, producing more innovative hardware than Apple, and about to lead the biggest consumer sector in the world. Prediction: this company will hit a ...
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    • Scott Galloway: Asshole ≠ Innovative - Duration: 3 minutes, 44 seconds.

      • 11 months ago
      • 491,485 views
      This has been an awful year for Uber, which was the most valuable startup in the world. We'll see...

      (0:41) “‘Apple Is Sex’ Scott Galloway Cannes Lions 2017,” YouTube, June 2017. http://bit.ly/2uD...
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    • Death of the Industrial Advertising Complex - Duration: 26 minutes.

      • 1 year ago
      • 485,135 views
      In his talk at L2’s Digital Leadership Academy, Scott Galloway argues that advertising is becoming less essential to brand building as consumers are discovering products with tools like Google, Ama...
    • Scott Galloway: Teens as a Forward-Looking Indicator - Duration: 2 minutes, 55 seconds.

      • 1 year ago
      • 476,376 views
      The best forward-looking indicator for brands? What teens are into. This year, it's Chick-fil-A, Nike, and Snapchat.

      Loser: Apple, which convinced 90 million Americans to buy iPhones but can't mak...
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    • Scott Galloway: Amazon Prime Subscribers Outnumber Gun Owners - Duration: 3 minutes, 11 seconds.

      • 1 year ago
      • 462,724 views
      Winner: Amazon, which boasts more Prime subscribers than America has gun-owning households.

      Winner: Quora, the crowd-sourced Q&A site now valued at $1.8 billion.

      Winner or loser? PetSmart, for bu...
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    • Your Favorite Brand? Whatever Google or Amazon Says - Duration: 2 minutes, 42 seconds.

      • 1 year ago
      • 452,895 views
      Winner: Food videos. BuzzFeed's Tasty is one of Facebook's most popular pages, and Chinese toddler Xiaoman scored major ad deals by eating on camera.

      Loser: Brands as the percentage of consumers w...
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    • The Amazon Singularity - Duration: 4 minutes, 28 seconds.

      • 8 months ago
      • 446,392 views
      Winner: Uber -- or more specifically, Uber's board, for taking the power back.

      Loser: Supermarkets (and everyone else) declining at the hands and rumors of Amazon.

      Winner: Tobacco brands. They'r...
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