At the JoTo PR agency, we believe that trying to execute public relations services without marketing intelligence is like presenting a pretty face without a brain. We combine our proprietary marketing research services with your public relations campaigns, enabling you to receive a greater return on your investment.
We know that people want to be sure that spending money on you is a safe thing to do. By using our marketing research, we're like the marines leading your charge into the minds of the consumer. Publicity and PR work in tandem.
Publicity is an important piece of PR and is the action of getting press coverage for you; public relations, however, is the overall strategy of amassing stable relationships for you with your target publics.
JoTo PR donated PR services toward a Community PR initiative called 4th Friday Clearwater.
4th Friday Clearwater was a series of free concerts held in the Downtown Clearwater's Cleveland Street District on the 4th Friday of every month.
The events were spearheaded by the Clearwater Downtown Partnership (CDP). The Clearwater Downtown Partnership is an independent voice of citizens, businesses, and property owners who are interested in supporting the economic vitality of the Cleveland Street District in Downtown Clearwater.
4th Friday Clearwater was one of the CDP's most successful projects bringing feet on the street fulfilling its mission to creating more awareness of the Cleveland Street District and consequently more new businesses to the area.
JoTo PR was the PR agency of record for the 2009 and 2010 Clearwater Super Boats National Championship & Festival presented by Bright House Networks.
October 2009 Clearwater held its 1st Annual Super Boat National Championship. 60,000 people attended and millions of dollars were injected into the tourism industry and the Clearwater community. The St. Pete Times called it a "thunderous success."