John Saddington

A storytelling experiment for 2016 (now 2017).

Every month I publicly share what I've made ($) via YouTube. I also share my monthly financial dashboard: http://john.do/yt-rev/

I typically share my thoughts, strategies, and the tactics that I use and also the financial experiments that I'm playing with.

So, make sure to check that out!

Venture Capital is one of those things that can be overwhelming and frustratingly-difficult to fully grasp and understand. Yet most entrepreneurs (especially first-time company builders) fail their way learning these concepts which, of course, is not the best way to do it.

And that was my story. After having raised a bunch of capital for a few different companies (and all the way through exits / acquisitions) I've discovered that it's not as complex as it first appears.

So, this is my attempt to breakdown venture capital into a more palatable and digestible format, making it easy to understand from the vantage and perspective of an entrepreneur who's been there and done that.

A few things to note:

1. My angle is distinctly from the entrepreneur's position so if there's any bias it'll be naturally toward the entrepreneur and making sure they get the best position and leg-up possible. Sorry-not-sorry VCs.
2. The VC landscape is constantly changing: The types of funding vehicles, the particulars around themm and philosophies around raising venture are always in flux. This is a good thing but it also means that this shouldn't be your "single source of truth" when it comes to your own capital raise. Do you homework and realize that you'll have to become a perennial student to be the very best.
3. Finally, remember that Venture Capital is a means to an end, the true end being your goal to build a successful, profitable, and sustainable business that creates lasting value for you and your staff and your customers. If you're goal is anything else you've done it wrong.

Have fun!

Experiments in visual storytelling. That's all.