Lead generation made easy with my 11 rules for building a better, more powerful lead magnet that not only helps you build a bigger more responsive email marketing list, faster… it also converts more of your subscribers into customers and sales for you and your business.
Most experienced online marketers know that a lead magnet is part of your internet marketing, content marketing or inbound marketing strategy, and it is the “thing” that you giveaway when someone joins your list… it’s what you offer on your email landing page.
And most people believe that a lead generation magnet's primary job is to collect leads so you can build a bigger email marketing list.
However, that just isn’t true. The primary job of a lead magnet is not to collect leads… that’s what your landing page is for.
The primary job of your lead generation magnet is to warm your prospects up to the idea of buying your products and services so you don’t have to work as hard at closing them once you make the offer (it helps you make money online)..
And it needs to be part of your overall inbound marketing strategy that is designed to move your prospects forward through the buying decision process, in the shortest time possible.
So please enjoy watching my “11 Rules For Building A Better More-Powerful Lead Magnet” as I walk you through the entire process, step-by-step.
And don’t forget to request your Free Lead Generation PDF Cheat Sheet And PDF Worksheet, as well as the mp3 audio-only copy of this video at http://JeffJohnsonsCoaching...
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