Best Job in the World 2, Queensland, Australia

Widely regarded as one of the most successful tourism campaigns of its kind, the Best Job in the World broke new ground in creative marketing for all the right reasons. Launched in January 2009, the campaign offered one lucky candidate a six-month dream job - Caretaker for the Islands of the Great Barrier Reef.

More than 35,000 applications were received from over 200 countries and this is one of the many YouTube channels that feature those applications.

From here you can read the Case Study on the Best Job in the World campaign: http://teq.queensland.com/industry-resources/teq-case-studies/best-job-in-the-world

Read the Best Job in the World blog posts here: http://blog.queensland.com/best-of/best-job-in-the-world-best-of/ 

Plan your trip to Queensland here: http://www.queensland.com/