Sport Couture is a capsule collection by Björn Borg that will launch on www.bjornborg.com on 19th January, 9 AM CET. It is handmade in Sweden and will be available in a limited edition of one to ten pieces per garment. The collection is presented together with Xu Box, which consists of multi-talent Mimi Xu and illustrator and artist Maily Beyrens.
Directed by: Nils Ljunggren.
Featuring: Xu Box (Mimi Xu & Maily Beyrens).
Music: Mimi Xu.
Illustrations and animation: Maily Beyrens.
Creative Direction: Naomi Itkes.
Art Direction: Johan Avedal.
Director of photography: Erik Sohlstrom.
Editor: George Cragg