Bring play into your every day.
The next installment of the Wonderful Everyday campaign encourages adults and children to play together more. Our fantastical story explores the world of children’s imaginations, sparked by the IKEA LATTJO play range and a home designed to provide endless opportunities to play.
It’s a world where sofas can become impressive mountain ranges, everyday pillows can turn into billowing clouds and even rusty robots can learn how to fly again.
To discover the new IKEA LATTJO play range visit http://www.ikea.co.uk/wonde...
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The spot was directed by Daren Rabinovitch from Encyclopedia Pictura
The soundtrack is ‘Rolls Bayce (Hudson Mohawke Remix)’ by Battles.
Written and performed by David Konopka, Ian Williams and John Stanier.
Remix and additional production by Hudson Mohawke.
Courtesy of Warp Records & Warp Publishing.