Mission Statement: Providing the best overall value for natural products through "e-simplicity"
Since 1996, iHerb has striven to enhance your online shopping experience. Initially, our company promoted the benefits of St. John's Wort. Hence the name: iHerb. It is now a world-class online store, supplying a vast selection of brand name natural products. We believe iHerb offers the best overall value, period! Our success and very existence are dependent on the repeat orders and word-of-mouth recommendations by loyal, satisfied customers.