Launched in 1995, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. Icebreaker is born in the Southern Alps of New Zealand...a wild and spiritual place.
Discover how your garment was Born in Nature. This playlist highlights our stations located in the Southern Alps of New Zealand. You can see the living conditions of the high country sheep that produce Icebreaker's merino wool and meet the farmers who are custodians of this astonishing landscape.
Nature created Icebreaker merino wool as protection against the scorching summers and freezing winters of New Zealand's rugged Southern Alps mountain range.
It's the ultimate field test - if nature gets it wrong, the sheep dies. Humans are clever, but nature is smarter. So instead of trying to design a better fibre, we adapted merino wool into a lightweight system of all-season garments for people.
When you live in the city, it's easy to feel distance from nature. Icebreaker is a bridge that reconnects us with nature and protects us in all climates and environments. No matter where you are get out there and explore the awesome around you.
We started with an inquiry about how nature works, and how we interact with nature. Our contract isn't just with our customers, but with the environment.
Customers increasingly care about where the things they buy come from. They want to know about the ethical commitment of the companies they buy from, and what impact their purchases will have on the planet. Our manufacturers are required to meet our standards on clean manufacturing technologies, fair treatment of workers, and garment quality.