There are a series of events at Christmas that you remember vividly as a child. The gigantic tubs of Quality Streets that were stored just out-of-reach on the tops of fridges and cupboards, the writing of endless wish lists and excitedly counting the number of sleeps till Santa would visit.
Well, this year, we’re recapturing that Christmas magic in our new advert with a much-needed trip down memory lane. Complete with paper chains, stick-on Santa beards and some quality family time, watch as two sisters fall back into their younger selves, reminded of the joy that Christmas can bring.
Set to the 1970s track ‘Who Took The Merry Out Of Christmas’ by The Staple Singers, the advert sees iconic directing duo Vaughan and Anthea, famed for their work in music videos in the 80s and 90s, including the likes of George Michael (Fast Love), Simply Red (If You Don’t Know Me By Now) and Jamiroquai (Space Cowboy), reunited after more than 20 years apart, and the result is something quite special.
“As adults we can sometimes lose sight of the magic of Christmas as we have to do grown up stuff like manage plans and ‘to-do’ lists,” explains Chief Marketing Officer Paddy Earnshaw. “There is no such thing as a picture-perfect Christmas where everything goes to plan; that’s half the charm and the fun.”
So our request this year? That you throw out the rule book, that you leave behind the endless to-do lists and last-minute worries and let yourself have a little more fun. This year, make sure you bring merry back.
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