The new HEC Paris brand campaign sets out with a vision, "Tomorrow is Our Business", which is anchored in business and the future. The economic world has never evolved as quickly and as deeply as today. Since HEC trains the leaders of tomorrow’s business, the school is ideally placed to reinvent and direct this unprecedented transformation.
The 45-second film directed by Bertrand Touchard was shot on campus in October 2017. It involved students who were keen to act or appear in the film, alongside three professional actors.
It immerses us in the school’s world, deliberately rendered timeless, to let us share the lives of students who will tomorrow have a positive impact on their environment.
This campaign has been designed and carried out by BETC, which has worked pro bono for the school since 2012.