Healthy Skoop was born circa 2012 in Boulder, Colorado to an eclectic but profoundly complementary team of health-minded entrepreneurs. The company was launched by Dr. James Rouse, a naturopathic doctor, nutrition and wellness expert, and our chief formulator.
Since our inception, Skoop has been focused on answering this question: how can we make it easy for people to reap the benefits of plant-based nutrition? Because we know that if you take care of yourself with the help of some wholesome plants, you start to feel better. Or at least, a lot better than you would be feeling eating the Standard American Diet, which leaves us feeling tired and wired, overfed and yet somehow still undernourished. When you sub in some plants in place of frankenfood, you find more energy. You’re a better friend-daughter-son-husband-wife. You’re just straight up a nicer person. Therefore, our goal as a company is to make plant-based nutrition a simple, easy choice, in order to help people feel and be awesome, every day.