Hall & Partners
  • Shared Beliefs for a new world

    91 views 4 months ago
    The latest industry thinking about what makes great advertising, in partnership with the IPA and 4A’s. The original ‘Shared Beliefs’ was recognised as a seminal guide on how advertising works.

    This edition provides fresh insight into how the advertising industry is changing, what it can do to stay meaningful and how brands can get that competitive edge among consumers. It includes contributions and thinking from:

    - Paul Bainsfair, Director General, Institute of Practitioners in Advertising (IPA)
    - Karen Blackett OBE, Chairwoman, Mediacom UK
    - Dom Boyd, Chief Strategy Officer, Publicis
    - Wendy Clark, Global President/CEO, DDB Worldwide
    - Richard Eyre CBE, Chairman of the Board at Next 15 plc
    - Mark Holden, Worldwide Strategy and Planning Director, PHD Media
    - David Lubars, Chairman/CCO, BBDO Worldwide
    - Ian Pearman, President, Asia, TBWA\Worldwide
    - Peter Souter, Chairman, TBWA

    Download your free copy of the 'bible' here: http://oursharedbeliefs.com/



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