GUCCI - YouTube
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  • Petra Collins Imagines a Hungarian Dream for Gucci Eyewear

    40,424 views 15 hours ago
    Memories and places of her childhood, beautiful rural landscapes and interiors of her native Hungary take center stage in an exclusive film directed by Petra Collins, dedicated to Gucci’s Spring Summer 2017 eyewear collection.

    Collins creates a world where everything is not quite as it seems, and what begins as a window into rural family life soon gives way to a fantastical dream. Escaping from the sleepy surroundings of her grandmother’s living room, her two young cousins are transported on a surreal voyage, wondering through the oneiric countryside before stepping into the ornate surroundings of a traditional thermal bath-house, which hosts the final scenes of this journey.

    Throughout the film, key designs from the Gucci Spring Summer 2017 eyewear collection stand out, boldly matching the surreal surroundings and the eclectic characters. Among these styles, “Hollywood Forever” sunglasses - which debuted on the Spring Summer women’s runway - light up the atmosphere with their crystal clusters and refined decorations.

    #GucciDreamscape

    Music:
    Eyes without a face
    Baustelle
    © 1983 WB MUSIC CORP. / BONEIDOL MUSIC / RARE BLUE MUSIC, INC. / BMG Monarch
    Su licenza di Warner Bros Music Italy S.r.l./ BMG Rights Management (Italy) srl
    (P) 2017 Warner Music Italia
    Courtesy of Warner Music Italy Show less
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  • New at Gucci Play all

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  • 2017: Fashion Shows & Campaigns | Gucci Play all

    • Gucci Fall Winter 2017 Fashion Show | Short Edit - Duration: 91 seconds.

      • 18 hours ago
      • 1,707 views
      “It’s a big trip in my personal garden which is mine but also Gucci’s, and it expresses all the ideas of me, all of my obsessions,” Alessandro Michele.
      Looking at the first unified Gucci fashion sh...
    • Wild Days and Nights in Rome: The Gucci Spring Summer 2017 Campaign - Duration: 61 seconds.

      • 2 months ago
      • 560,903 views
      Presenting the new campaign video for the Gucci Spring Summer 2017 collection. In this film, by Glen Luchford, a band of artists and colorful characters collide in the streets of Rome, feasting on ...
    • Gucci Women’s Spring Summer 2017 Fashion Show - Duration: 10 minutes.

      • 5 months ago
      • 37,119 views
      "It's beautiful, it's pop, but it's also very sophisticated in a way. It's an eclectic conversation between different inspirations, that at the end becomes a language. My idea of fashion was always...
    • Women's Spring Summer 2017 Fashion Show Teaser - Duration: 19 seconds.

      • 5 months ago
      • 8,288 views
      Phantasmagoria: a sequence of real or fictional images like those seen in a dream. Coming today: the women’s Gucci Spring Summer 2017 fashion show by Alessandro Michele in Milan at 2:30PM CET.
    • Gucci Cruise 2017 Campaign Film - Duration: 70 seconds.

      • 5 months ago
      • 740,258 views
      First look: the Gucci Cruise 2017 campaign, set in the grounds and interior of Chatsworth, captures a cast of eclectic characters alongside acclaimed actress Vanessa Redgrave.

      Creative director: ...
    • Gucci Men’s Spring Summer 2017 Fashion Show | Short Edit - Duration: 100 seconds.

      • 8 months ago
      • 17,008 views
      “This is my idea of travel; to travel but not leave for anywhere, and dream about somewhere you don’t know,” Alessandro Michele.
      Looking at the collection on the men’s Spring Summer 2017 runway. Cr...
    • Gucci Men’s Spring Summer 2017 Fashion Show - Duration: 8 minutes, 6 seconds.

      • 8 months ago
      • 49,609 views
      Creative director Alessandro Michele imagined a fantasy journey for the men’s Spring Summer 2017 collection. Starting from richly textured jackets covered in embroideries and brocade—like those wor...
    • Poem to London: The Gucci Cruise 2017 Fashion Show - Duration: 10 minutes.

      • 8 months ago
      • 95,485 views
      Held in one of London's most historical landmarks, The Cloisters in Westminster Abbey, the Cruise 2017 collection was Alessandro Michele’s ode to British culture and aesthetics. Rich in detail, emb...
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  • 2016: Fashion Shows & Campaigns | Gucci Play all

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  • Runway Shows | Gucci Play all

    • Gucci Men’s Spring Summer 2017 Fashion Show - Duration: 8 minutes, 6 seconds.

      • 8 months ago
      • 49,609 views
      Creative director Alessandro Michele imagined a fantasy journey for the men’s Spring Summer 2017 collection. Starting from richly textured jackets covered in embroideries and brocade—like those wor...
    • Poem to London: The Gucci Cruise 2017 Fashion Show - Duration: 10 minutes.

      • 8 months ago
      • 95,485 views
      Held in one of London's most historical landmarks, The Cloisters in Westminster Abbey, the Cruise 2017 collection was Alessandro Michele’s ode to British culture and aesthetics. Rich in detail, emb...
    • Gucci Women’s Fall Winter 2016 Fashion Show: Long Version - Duration: 8 minutes, 47 seconds.

      • 11 months ago
      • 41,078 views
      “In my imagination there are always women, I was thinking about Caterina de’ Medici, layering her with diverse languages, in order for me to take a trip which starts at the Renaissance and arrives ...
    • Gucci Men’s Fall Winter 2016 Fashion Show: Director’s Cut - Duration: 8 minutes, 43 seconds.

      • 1 year ago
      • 27,632 views
      “The most important thing is the way you let the people dream about something,” Gucci creative director Alessandro Michele on the Men's Fall Winter 2016 Collection presented in ex Scalo Farini, Mil...
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  • 24HourAce | Gucci Play all

    For Gucci's new digital project dubbed #24HourAce, a group of artists as international as sneaker culture itself adopt the Ace lowtop as a symbol of never-ending action. In videos that unfold on the mobile phone screen, in time zones that span the world, artists bring the sneakers to life as they were meant to be.
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  • Special Projects | Gucci Play all

    • Gucci Art Wall | Lafayette Street, New York City - Duration: 29 seconds.

      • 2 weeks ago
      • 2,275 views
      Seeking new horizons with “Hermit". The illustration of a woman who lives and journeys in a hot air balloon by Jayde Fish from the Gucci Spring Summer 2017 collection is brought to life in the Gucc...
    • The Performers: Act II | Massimo Bottura - Duration: 4 minutes, 42 seconds.

      • 2 weeks ago
      • 2,240 views
      stories.gucci.com/massimobottura-GQ
      Watch Act 2 of “The Performers”, created in collaboration with GQ magazine. Michelin-starred chef Massimo Bottura visits Milan and Modena to recount the story of...
    • The Performers: Act I | Bobby Gillespie - Duration: 3 minutes, 16 seconds.

      • 3 weeks ago
      • 3,043 views
      stories.gucci.com/bobbygillespie-GQ
      Presenting a new five-part film series “The Performers”, created in collaboration with GQ magazine. Documenting the pilgrimage of five influential men to unexpe...
    • Blind for Love by Nick Waplington - Duration: 6 seconds.

      • 2 months ago
      • 1,574 views
      Gucci celebrates the launch of “Blind for Love”, a limited-edition book featuring a collection of images by Nick Waplington that capture the moments before Alessandro Michele’s Gucci Cruise 2017 co...
    • A 360° Video: Gucci Herbarium Room by Chiharu Shiota - Duration: 49 seconds.

      • 3 months ago
      • 7,845 views
      For the Gucci Herbarium Room of the Gucci 4 Rooms show, Osaka-born artist Chiharu Shiota transformed an iconic pattern of Gucci's new vision in all-embracing scale. Hers is a full immersion of Ales...
    • A 360° Video: Gucci Words Room by Daito Manabe - Duration: 51 seconds.

      • 3 months ago
      • 3,284 views
      Daito Manabe’s installations come to life in a special 360° video with a mix of writing, sound, light, animation and performances. The multi-media artist, who lives and works in Tokyo, unleashed hi...
    • Gucci 4 Rooms | Tokyo Flagship Event - Duration: 2 minutes, 1 second.

      • 3 months ago
      • 8,567 views
      Looking at the Gucci 4 Rooms event held earlier this month in the Gucci Tokyo flagship, this video explores the textures and colors of each of the artists' rooms and the guests—including Fumi Nikai...
    • Gucci Stories: The Myth of Orpheus and Eurydice - Duration: 10 minutes.

      • 8 months ago
      • 246,569 views
      Gucci’s “The Myth of Orpheus and Eurydice” is a four-part series of short films shot in New York. “Palo Alto” director Gia Coppola casts a contemporary lens over the Greek legend, starring the ill-...
    • From New York to Tokyo - Duration: 61 seconds.

      • 1 year ago
      • 23,767 views
      Last weekend in Tokyo, Gucci projected a two-minute edit of the Cruise 2016 runway film simultaneously on five super-sized screens perched over the famed Shibuya Scramble Crossing. Directed by Glen...
    • No Longer / Not Yet: An Art Exhibition in Shanghai - Duration: 2 minutes, 3 seconds.

      • 1 year ago
      • 21,853 views
      An exclusive video captures the works, artists, sounds and scenes from the exhibition opening at the Minsheng Art Museum in Shanghai.
      Co-curated by Gucci creative director Alessandro Michele and Lo...
    • Gucci Presents: THE SOUND OF CHANGE LIVE - Duration: 2 minutes, 1 second.

      • 3 years ago
      • 6,526 views
      The Sound of Change Live, an epic concert underwritten by Gucci and held on June 1st in London's Twickenham Stadium, raised more than $4.3 million for projects that advance the lives of girls and w...
    • Gucci Presents: Chime for Change - Duration: 2 minutes, 31 seconds.

      • 3 years ago
      • 7,162 views
      Chime for Change with Frida Giannini, Beyoncé and Salma Hayek Pinault: a community of people working to promote Education, Health and Justice for every girl, every woman, everywhere. http://www.fac...
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  • Beauty | Gucci Play all

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  • Fragrances | Gucci Play all

    • Gucci Bamboo – The New Campaign - Duration: 47 seconds.

      • 2 weeks ago
      • 10,214 views
      Presenting the new Gucci Bamboo campaign by Alessandro Michele and directed by Glen Luchford, bringing to life the fragrance's new sense of unconfined liberty. A woody and floral fragrance, Gucci B...
    • Gucci Guilty Absolute Campaign - Duration: 31 seconds.

      • 1 month ago
      • 19,854 views
      Created out of a special collaboration between Alessandro Michele and maître perfumeur Alberto Morillas, Gucci Guilty Absolute is the new men’s woody scent.
    • Gucci Guilty | Director's Cut - Duration: 2 minutes, 33 seconds.

      • 5 months ago
      • 264,657 views
      Presenting the new Gucci Guilty campaign. Starring Jared Leto, the story unfolds in Venice, a city that in the past allowed its people to transgress society’s norms, its liberated aura still circli...
    • Gucci Guilty Campaign - Duration: 31 seconds.

      • 5 months ago
      • 5,408,976 views
      Presenting the new Gucci Guilty campaign. Starring Jared Leto, the story unfolds in Venice, a city that in the past allowed its people to transgress society’s norms, its liberated aura still circli...
    • Gucci Guilty Teaser - Duration: 11 seconds.

      • 5 months ago
      • 3,889 views
      A special glimpse into the new campaign for Gucci Guilty fragrances, launching tomorrow, September 2.
    • Gucci Guilty Teaser - Duration: 11 seconds.

      • 5 months ago
      • 4,399 views
      A special glimpse into the new campaign for Gucci Guilty fragrances, launching tomorrow, September 2.
    • Gucci Guilty Teaser - Duration: 11 seconds.

      • 5 months ago
      • 4,429 views
      A special glimpse into the new campaign for Gucci Guilty fragrances, launching tomorrow, September 2.
    • Gucci Presents: Gucci Oud, the new unisex fragrance - Duration: 31 seconds.

      • 2 years ago
      • 104,857 views
      Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with...
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  • Eyewear | Gucci Play all

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  • Accessories | Gucci Play all

    • Gucci Cruise 2017: Bengal Duffle Bag - Duration: 14 seconds.

      • 3 weeks ago
      • 3,396 views
      The GG duffle bag featuring brushstroke-style graphics and tigers amongst the colorful forest of the Gucci Bengal print from the Cruise 2017 collection.
    • Gucci Garden: The Souvenir Collection - Duration: 76 seconds.

      • 1 month ago
      • 3,156 views
      Collectable pieces created with embroideries exclusive to different regions of the world, Gucci Garden: The Souvenir Collection.
    • Gift Giving 2016: GG Motif Bag - Duration: 11 seconds.

      • 2 months ago
      • 3,295 views
      Colorful appliqués and red leather accents embellish the GG motif shoulder bag from Gucci Gift.
    • Gift Giving 2016: Gucci Ace Sneaker - Duration: 11 seconds.

      • 2 months ago
      • 4,178 views
      Inside the whimsical Gucci Garden, the embroidered Princetown slipper and Gucci Ace sneaker featuring the House Web stripe for Gucci Gift.