• Genius Monkey - Optimize Programmatic Display

    7,437 views 4 years ago
    The goal of advertising is to reach the largest number of people, with the highest propensity to buy, all at the lowest cost. This is exactly what Genius Monkey does.

    We tap into almost all of the networks (not just a few large ones), and all of the top behavioral databases, and insert them into one optimized system that allows the ads to get placed in real-time where the customers are most active. In other words, we don’t let the networks, or even a marketing manager, decide where our ads go. We let your potential customers decide which ads are working, based on the real actions they are taking. 

    For example: 

    A social image ad may be working very effectively on the Facebook network one day, so if you had the ability to shift budgets over to that ad, it would make perfect sense. Then when that ad goes down in performance and one of your video ads on, let’s say, the Google or Yahoo network starts performing, you would definitely want to shift budgets over to those ads again, and so on. This is what Genius Monkey does with your campaign – all in real time, with major human oversite. Genius Monkey is a software and services hybrid company. We provide genius algorithms with superior human oversight and service.

    Learn more at http://www.GeniusMonkey.com Show less
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