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    Collection at www.gasjeans.com

    Gas celebrate its roots and reflect them in the faces and lives of the new millennium Italians in its Spring Summer 2016 ad campaign #GasMadeinItaly. All the protagonists of this campaign are real young Italians, chosen through street casting.

    The vitality and optimistic energy of the Millennial generation is displayed through a series of powerful portraits of Italians of different ages and backgrounds united by a common ambition and proactive attitude. Even if they are global citizens, these young people share a style that remains unmistakably Italian.

    Photos by Matteo Montanari. Video by Marco Adamo Graziosi e Maria Host-Ivessich. Show less
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  • #GasMadeinItaly Fall-Winter 2016/17 Campaign Play all

    This fall, #GASMADEINITALY goes global. The GAS Fall-Winter 2016/17 campaign celebrates the energy and originality of the Millennial generation, the digital natives who are both the audience and protagonists of the campaign. It radiates a sense of rebirth and positive energy that starts in Italy and reaches out around the world. Visit www.gasjeans.com.
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