Gas celebrate its roots and reflect them in the faces and lives of the new millennium Italians in its Spring Summer 2016 ad campaign #GasMadeinItaly. All the protagonists of this campaign are real young Italians, chosen through street casting.
The vitality and optimistic energy of the Millennial generation is displayed through a series of powerful portraits of Italians of different ages and backgrounds united by a common ambition and proactive attitude. Even if they are global citizens, these young people share a style that remains unmistakably Italian.
Photos by Matteo Montanari. Video by Marco Adamo Graziosi e Maria Host-Ivessich.
GAS Jeans's Spring Summer 2017 is about #uncommonpeople: real people, not models, who have made expression of their creativity a life choice. They come from different continents and backgrounds, and live in the melting pot of cultures, influences and stimuli that is London, Europe’s most modern, cosmopolitan city, and the perfect setting for the campaign shoot. They are the perfect characters to express our GAS attitude.
Jemima, Andrew, Mona, Louise, Ezra, Anna and Duncan are seven personalities that dream, work, study, love and live their lives in a unique way: their own