Gas celebrate its roots and reflect them in the faces and lives of the new millennium Italians in its Spring Summer 2016 ad campaign #GasMadeinItaly. All the protagonists of this campaign are real young Italians, chosen through street casting.
The vitality and optimistic energy of the Millennial generation is displayed through a series of powerful portraits of Italians of different ages and backgrounds united by a common ambition and proactive attitude. Even if they are global citizens, these young people share a style that remains unmistakably Italian.
Photos by Matteo Montanari. Video by Marco Adamo Graziosi e Maria Host-Ivessich.
This fall, #GASMADEINITALY goes global. The GAS Fall-Winter 2016/17 campaign celebrates the energy and originality of the Millennial generation, the digital natives who are both the audience and protagonists of the campaign. It radiates a sense of rebirth and positive energy that starts in Italy and reaches out around the world. Visit www.gasjeans.com.