Wanna know a better way to pitch your business? Jill Salzman's got you covered. Her entrepreneur tips will help you tweak that pitch to sell more of your product or service in less time.
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You know you need a better pitch for your business. The truth is that no one will buy what your product unless and until you upgrade your pitch. Call it pitching, selling, marketing or just plain "getting yourself out there," you need to make it crystal clear that investing in your stuff is the best decision your customer or client ever made.
But how? It just so happens that three universal entrepreneur tips can help you improve your pitch with immediate positive results.
*Tip #1: It's not about you.* It's about your customers and clients. The more you talk about your business as it pertains to you, the less you'll captivate your audience. Help people to understand why what you're selling pertains to them and you'll already be improving your pitch.
*Tip #2: Tell a story.* Your business shouldn't be all business, all the time. If you can illustrate what your business does with a story rather than facts, data, stats or other boring numerical information, you'll capture the hearts, minds and cents of potential customers and clients.
*Tip #3: Ask yourself that age-old question: "Why?"* You don't need to focus on data, stats or details that bring out the yawns. If you can answer why we should buy what you're selling, you're going to have a more straightforward pitch that gets to the point right away. No beating around the bush, no wasting people's time. Tighten that puppy (er, pitch) up by asking "Why?" and you'll be off and running to more sales.
With these entrepreneurial tips, you can't go wrong. Get it? Got it? Good.
_Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world's only collective of offline meetups and online resources for mom entrepreneurs that was named a Top 10 Website for Women Entrepreneurs in 2013 by Forbes. A graduate of Brown University and law school, she started a music management firm and then launched a baby jewelry company before creating her current venture. Jill has been featured in national media outlets including People Magazine, The Chicago Tribune, Daily Candy Kids, NBC5 and WGN TV. She is the author of Found It: A Field Guide for Mom Entrepreneurs, one of the Best Chicago Marketing Speakers in 2014, a co-host of the entertaining business podcast, http://www.BreakingDownYour...
, a columnist for NBC Chicago, and she gave her own TED talk on 11/11/11. In her spare time, Jill enjoys kloofing, baking, and erasing her daughters' crayon artwork from the kitchen walls._
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Music: © 2014 Andrew Toombs