Ford is planning to offer an on demand shuttle service for employees using autonomous vehicles as part of our development and testing efforts beginning in 2018. The route is a good representation of a city route, including multiple stop signs, a traffic light, pedestrians, parking lots and right and left-hand turns. Ford is also testing on test tracks, such as Mcity, and other public roads in Michigan as well as in Arizona and California.
The 6th annual Further with Ford trend conference is a gathering of thought leaders engaged in discussing our changing consumer landscape. For 2016, we're taking the conversation beyond straightforward observation to explore the biggest trends transforming consumer values, attitudes and behaviors.