• Keys N Krates feat. Katy B "Save Me" #MobileMusicVideo: Behind The Scenes.

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    http://fido.ly/mmv Behind The Scenes

    Go behind the scenes of the Keys N Krates featuring Katy B "Save Me" #MobileMusicVideo.
    Featuring exclusive interviews with electronic trio Keys N Krates and director Vania Heymann, the film takes you through the entire creative process. From the green screen shoot with the band, to compositing thousands of GIFS, and building an experience that is customized to your location, this is the story of how the #MobileMusicVideo was brought life.


    Fido has teamed up with Canadian electronic trio Keys N Krates to present an original track “Save Me,” featuring Katy B in the world's first location-based #mobilemusicvideo.

    The #MobileMusicVideo experience looks and acts like a social network where the social feed becomes the setting for the video, and your photos become the scenes. And then Keys N Krates make their appearance by “GIF bombing” your photos. The feed is made up of GIFS in sync with the track.

    Directed by award-winning filmmaker Vania Heymann, and packed with the work of hundreds of Canadian artists and photographers from coast to coast- like Ania Boniecka, A'Shop and Maya Fuhr- this music video literally brings Keys N Krates to you, wherever you are, right on your phone.


    Client: Fido
    Director, Brand Innovation and Planning - Arielle Loeb
    Brand Manager, Fido Planning and Innovation - Emma Gooding
    Specialist Community Manager, Social Media - Elise Ondet
    Brand Communications Specialist, Fido - Leigh LePage
    Brand Communications Senior Manager - Michelle Kelly

    Agency: VIRTUE
    Global Executive Creative Director - Tom Punch
    Chief Strategy Officer - Spencer Baim
    Head of Accounts – Kim Persse
    Head of Production - Sandra Miller
    Technical Director / Creative Technologist - Rob Gee
    Lead Creative - Marianna Ludensky
    Senior Designer - Kitron Neuschatz
    Creative - Michael Dylan Ferrara
    Supervising Producer - Atalie Kessler
    Branded Producer - Nina Horowitz
    Associate Producers - Shelby Bryant & Olivia Gattuso
    Group Account Director - Terri Ronci
    Account Director - Samantha Petherbridge
    Project Managers - Ryan DiCecca & Madison Odenborg
    Account Coordinator - Mark Mercereau
    Talent Director - Carter Adams
    Vice-President, Business & Legal Affairs, Canada - Naomi Zener
    Head of Music Licensing and Archival - Ricki Askin
    Music Supervisor - Charlotte von Kotze

    Production Company: Prettybird
    Director - Vania Heymann
    Executive Producer - Candice Dragonas

    Digital Production Agency: Jam3
    Creative director - Adrian Belina
    Executive producer - Graham Budd
    Producer - Sarah Lasch
    Interactive designer - Mauricio Vio
    Lead developer - Nick Poisson
    Developer - Ragu Sivanandha
    Experience advisor - Johan Belin/Dinahmoe
    Senior front-end developer - Chris Coniglio/Dinahmoe
    Front-end developer - Giulian Drimba/Dinahmoe

    Post Production: Meld Media
    Creative Director - Ken Reddick
    Producer - Pete Soltesz
    Programmer - Scott Kobewka

    Farah Yusuf
    Justin Gundlock
    Justin Wotherspoon
    Andrew Minett
    Tessa Liem
    Michael Fransisco
    Greg Zajac

    Talent Agency: TALENTHOUSE
    Head of Community Marketing - Emma Trant
    Director of Community Marketing and Content - Liz Culley Show less
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