Olivier Francois, Head of FIAT Brand, CMO, FCA Group, introduces the revival of the roadster in the form of the FIAT 124 Spider. Recorded live at the L.A. Auto Show on November 18, 2015. Watch as FIAT brings the classic convertible back to American roads.
The fun, freedom and sexiness of the classic roadster are highlighted through videos within the presentation and everyone’s favorite Italian couple from last year’s “FIAT Blue Pill” spot return, to prove there’s more than one way to get ready for love.
Get ready for a brand new spin on a timeless classic.
More information at: http://bit.ly/124SUFU
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