Eric Ritter - The SEO Sommelier®

Law firms waste thousands of dollars every month on marketing that looks busy but doesn’t drive cases. This channel is about fixing that.

I’m Eric Ritter, The SEO Sommelier®. I help law firms build smarter search visibility through SEO, AEO, AI, and website-first strategy that supports real intake and revenue, not vanity metrics.

On this channel, I break down what’s actually working in modern search, how AI is changing discoverability, and how law firms should think about marketing systems instead of scattered tactics.

I’m the founder of Digital Neighbor, an award-winning digital marketing agency, and I also work as a fractional head of marketing for firms that need clarity and accountability. I’ve been an in-house law firm marketer, so I understand the pressure of proving ROI to partners.

If you want fewer guesses, better leads, and a marketing approach built for where search is headed, you’re in the right place.

digitalneighbor.com
seosommelier.com