To spread the awareness of e-governance initiatives in Maharashtra, the state has launched a campaign called eTreat. The campaign aims to engage and interact with citizens and ensure more popularity of these initiatives. In an innovative scheme, a 16-door vending machine that dispenses free treats has been created. Users can open the locks on these doors via their interactions on Facebook, Twitter, SMS or their Aadhar number.
Each lock in the installation is connected to 4 digital platforms Facebook, Twitter, SMS and Aadhaar. To open the locker, the user (citizen) could either 'Like' the post on e-governance Facebook page, Tweet #eTreatDIT or send a normal SMS to 51969. Alternatively users could also use their Aadhaar Number and finger print to open a locker real time. Once any of these is done, a locker opens up, with the name displayed on the screen and the user can collect their treat. Each treat box comes with a printed initiative of Govt. of Maharashtra that leads to www.etreatdit.com where information about all the other initiatives is displayed.
This interactive vending machine has been placed at three locations till date and will now be moving all over the state to interact with the citizens while spreading information.
It was initiated and launched by Mr. Rajesh Aggarwal - IAS, Principal Secretary, Govt. of Maharashtra.
This concept has been designed and developed by UID Maharashtra Team - Govt. of Maharashtra, Pranav Kacholia (Accenture Consultant) Ankur Rander (Art Director - http://ankurrander.com
), Simple Labs and Monaal Jain(Production).