• Dutch Profiles Introduction: Dutch Design Decoded

    19,263 views 5 years ago
    Traditionally, the Dutch have a strong faith in the capacity of design to build a sustainable society. For centuries they have used creativity, technological innovation and social collaboration to create - and protect - half their country from water. Dutch designers combine high-tech innovation with careful craftsmanship, radical aesthetics with social engagement, experiment with pragmatism, thoughtful analysis with energetic resolve. Their integral and multidisciplinary approach to complex issues generates new ideas, new technologies, and ultimately new and sustainable solutions.

    In this introduction 50 plus key figures in the design world explain Dutch design to you. The following 10 minutes can be seen as a trailer to the Dutch Profiles, almost 100 short documentaries about architects, graphic, product and fashion designers in the Netherlands. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects.


    Creative producer: Geert van de Wetering
    Research: Liselotte Francken
    Colorcorrection: Maurik de Ridder
    Music/Sound Design: Pastelle Music

    Produced by Submarine, Femke Wolting & Bruno Felix
    Commissioned by DutchDFA Show less
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    • Dutch Profiles Introduction: Dutch Design Decoded - Duration: 9 minutes, 53 seconds.

      • 5 years ago
      Traditionally, the Dutch have a strong faith in the capacity of design to build a sustainable society. For centuries they have used creativity, technological innovation and social collaboration to ...
    • Dutch Profiles: Lucas Maassen - Duration: 7 minutes, 48 seconds.

      • 5 years ago
      Lucas Maassen is known for his ironic, almost anarchistic view on design. He started his career by making non-functional chairs, like the nano chair, that is so small that it can only be seen throu...
    • Dutch Profiles: Richard Hutten - Duration: 6 minutes, 10 seconds.

      • 5 years ago
      Richard Hutten started his own design studio in 1991. He is well known for what he refers to as 'No sign of design' furniture: functional furniture in a highly conceptual and humorous style.
      He is...
    • Dutch Profiles: West 8 - Duration: 8 minutes, 1 second.

      • 5 years ago
      Adriaan Geuze is the director and chief designer of West8 urban design and landscape architecture. He teaches at the University of Wageningen and presents lectures worldwide. With his partners, Edz...
    • Dutch Profiles: Roosje Klap - Duration: 8 minutes, 51 seconds.

      • 5 years ago
      Roosje Klap owns a studio for visual communication, mainly graphic design. The studio researches the experimental boundaries of custom fit design. With Roosje Klap a letter type can be unreadable, ...
    • Dutch Profiles: Metahaven - Duration: 8 minutes, 50 seconds.

      • 5 years ago
      Daniel van der Velden and Vinca Kruk together form Metahaven, a strategic design agency that has come to define a new methodology in graphic design. Design as a means of knowledge production and a ...
    • Dutch Profiles: Jan van Toorn - Duration: 10 minutes.

      • 5 years ago
      Jan van Toorn, born in 1932, is one of Holland's most influential graphic designers. Central to his approach is the application of content-based strategies, resulting in a design practice as a form...
    • Dutch Profiles: Dirk van der Kooij - Duration: 7 minutes, 35 seconds.

      • 5 years ago
      Dirk van der Kooij transforms used refrigerators into design furniture. For his Endless Flow chair, he won a Dutch design award and the prestigious DMY award in Berlin in 2011.

      As a machine hacke...
    • Dutch Profiles: Doepel Strijkers - Duration: 8 minutes, 17 seconds.

      • 5 years ago
      Duzan Doepel, architect and professor of Sustainable Architecture, and Eline Strijkers, interior architect, joined forces in 2007. They won the AM NAI audience award for Parksite, turning an old ga...
    • Dutch Profiles: Joline Jolink - Duration: 6 minutes, 16 seconds.

      • 5 years ago
      Joline Jolink is a fashion entrepreneur who chose to stop doing catwalkshows and refuses to let third parties sell her work. She directly communicates with her customers on her own terms. Jolink gr...
    • Dutch Profiles: NEXT Architects - Duration: 6 minutes, 44 seconds.

      • 5 years ago
      The 4 partners of Next architects have always explored the boundaries of the architectural domain. At Next Architects, elaborate research is always paired with pragmatic solutions. Size is not rest...
    • Dutch Profiles: Tjeerd Veenhoven - Duration: 7 minutes, 14 seconds.

      • 5 years ago
      Tjeerd Veenhoven is a designer with a passion for inventing new materials and production techniques. Like for instance this rubber chair, created by replacing the air in a mould with polyurethane r...
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  • Top 10 Most Viewed Dutch Profiles Play all

    Playlist of the top 10 of the most viewed Dutch Profiles (based on views since 2009).
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  • Dutch Architects Play all

    Short documentaries on the most prominent Dutch architects, urban planners and landscape architects.
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  • Dutch Graphic Designers Play all

    Video profiles of influential and innovative Dutch graphic designer, typographers and graphic design companies.
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  • Dutch Product Designers Play all

    Portraits of Dutch product designer, interior designers and industrial design companies such as Philips and HEMA.
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  • Dutch Fashion Designers Play all

    Short documentaries on young and upcoming Dutch fashion designers as well as legends of the Dutch fashion scene, trend forecasters, textile designers and more.
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