Good writing is one of the most neglected but critical ingredients for business success. Bad writing can compromise the effectiveness of your marketing campaigns and risk your relationship with customers, clients and employees. Great writing, however, has the power to not only make an excellent first impression, but to persuade people to listen to you. This course will walk you through everything you need to know in order to improve your advertisements, Facebook and twitter posts, email newsletters, B2B communications, business proposals and much more. It will also address the most common grammatical errors that professionals make, and how to correct them.
Podio is a web-based platform for organizing team communication, business processes, data and content in project management workspaces. It's a collaborative work system that empowers you to operate the way you want to with the use of professional and customizable business apps. What sets Podio apart is its ability to put people in control of their work tools, rather than the other way around. You can control how to structure your projects, teams and workflows by creating your own workspaces and sharing them with relevant people. You decide how to structure, create and present content and information that's linked to your work processes and interactions. Let Anson Alexander, software training specialist and technology consultant, walk you through using Podio to simplify and improve your company's workflow and project management.
The foundation of every business, whether seeking funding or simply planning for the future, is to create a killer business plan that slays the competition. Let Kyle Murphy, an Entrepreneurship Lecturer at Pepperdine University, teach you everything you need to know about your business income statements, cash flows, marketing & sales and more. Create a winning pitch deck that will blow prospective investors away, and learn the secrets from entrepreneurs who've been there.
Creating a product can be stressful and expensive, and there's no guarantee it will sell. What if you could secure customers before your product even exists? Sound too good to be true? It's not. Many companies are employing this method for testing new products before bringing them to market. Let Ryan Ferrier, the President of the 60 Day MBA program, walk you through every step you need to know for testing your product before it's even built. Learn how to understand what your customers want, and THEN build it for them.
Hootsuite is quickly emerging as an essential tool for every single business or person with a social media presence. With Hootsuite you can manage multiple social media sites all in one place, schedule posts for optimal reach and track your analytics and performance. This course, taught by social media expert and Hootsuite representative Lolo Siderman, walks you through everything you need to know to get started.
Does the thought of implementing a broad "social media plan" baffle and frustrate you? Find it hard to believe social media can actually get you MONEY? It's time to become a true believer.
Taught by Laura Roeder, this super-simple six-step plan will walk you through how to set achievable goals, find your audience and share engaging content. Understand the best way to create and track your success, without wasting hours on the Twittersphere.
About the instructor: Laura Roeder specializes in social media marketing training for the small business, an runs a social media online classroom.