This film was produced by Robin Block of Red Sky Vision (www.redskyvision.com), in conjunction with Simply Communicate, ahead of a keynote speech I am making at the IABC Conference in Paris (22 October 2012). In this film, I talk about my convictions about how management needs to embody the change they want to see happen in the organization. How brands need to "be" in the way they communicate across all the channels and to the different stakeholders (clients, current and future employees and shareholders). What needs to happen inside organizations for digital marketing to succeed. And, how employees need to be truly aligned de facto to the brand's values.
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