Marketing is the driver of pretty much everything in your small business. If you can't market, you won't make money and without money -- well, you're out of business. That means you must be able to market your business to the right target at the right time. There are many ways to do that. Here are just a few.
There is one cold, hard fact in business. And that is -- your small business can't survive without cash flow. It's the single biggest reason for small business failure. Of course, the basics are that you must have more money coming in than you do going out of your business. And there are a lot of ways to affect that and make sure you stay cash flow positive.
Many small business owners get stuck in doing things the same way they've always done them because it's just easier than making a change. But that's a huge mistake. Business factors -- both internal and external -- can impact how your business functions. And continuing to do business the same old way could cause you to lose a lot of money. And that's not a good thing!
One of the biggest differentiators in your small business is the customer service you and your staff provide. It can win you customers in a heart beat and turn them into raving fans. Great customer service allows your business to totally avoid the "price" objection and can have positive effects on your cash flow.