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  • "Elevator's Pitch"-www.MarketingPlanNOW.com

    2,471 views 9 years ago
    A short Introduction to the concept of Marketing Plan NOW presented by Danny Abramovich Show less
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    • Competitive Analysis (1)- www.MarketingPlanNOW.com - Duration: 8 minutes, 27 seconds.

      • 9 years ago
      • 31,174 views
      This first video, out of two, demonstrates how to analyze and understand the competition. There are two ways to do so. The qualitative approach describes the direct, indirect and potential competit...
    • Market Segmentation (1)- www.MarketingPlanNOW.com - Duration: 8 minutes, 48 seconds.

      • 9 years ago
      • 27,356 views
      The importance of segmenting is uncontested, but should we segment the targeted audiences only by demographics, etc., as we can learn from most of the marketing literature? No!

      This first video ...
    • Market Analysis (1)- www.MarketingPlanNOW.com - Duration: 8 minutes, 7 seconds.

      • 9 years ago
      • 26,387 views
      Many confuse market research and marketing research as a whole. In order to analyze the prime market in which we operate, there are few issues to consider to begin with.
      This first video (out of t...
    • Marketing planning tool mix (1)www.MarketingPlanNOW.com - Duration: 9 minutes, 38 seconds.

      • 9 years ago
      • 21,226 views
      For many, marketing is all about the 4P's, a theoretical concept dated early 60's. This first video (out of two) demonstrates how the modern concept of marketing-mix can assist you practically as a...
    • Environmental Analysis for marketing plan - www.MarketingPlanNOW.com - Duration: 4 minutes, 28 seconds.

      • 9 years ago
      • 19,256 views
      Launching the marketing plan with a macro environmental analysis by going through the following environments and relating the influence of each one to the business:
      Political, Economical, Social, ...
    • Setting Marketing Objectives (1)-www.MarketingPlanNOW.com - Duration: 7 minutes, 46 seconds.

      • 9 years ago
      • 19,220 views
      This first video, out of three, launches the second chapter of a marketing plan: Setting Marketing Objectives.
      The video demonstrates how to draw marketing objectives based on the previous chapte...
    • SWOT & TOWS Analysis (1)-www.MarketingPlanNOW.com - Duration: 7 minutes, 56 seconds.

      • 9 years ago
      • 17,613 views
      In order to be able to analyze the past, present and even future of your activity - involving internal factors (e.g. performance) and external ones (e.g. competitors), we use the SWOT analysis. Thi...
    • Product Positioning (1)- www.MarketingPlanNOW.com - - Duration: 7 minutes, 22 seconds.

      • 9 years ago
      • 12,505 views
      In this first video, out of two, we learn what is positioning. In other words, how to clarify what are the perceptions of your existing business against your competitors in the eyes of your existin...
    • Marketing Tools-mix as a planning tool -(2)www.MarketingPlanNOW.com - Duration: 9 minutes, 28 seconds.

      • 9 years ago
      • 12,342 views
      For many, marketing is all about the 4P's, a theoretical concept dated early 60's. This second video (out of two) demonstrates how the modern concept of marketing-mix can assist you practically as ...
    • Competitive Analysis (2) - www.MarketingPlanNOW.com - Duration: 5 minutes, 27 seconds.

      • 9 years ago
      • 12,195 views
      This second video, out of two, completes the quantitative approach when analyzing competition. The previous video; Competitive Analysis (1), demonstrates how to analyze and understand the competiti...
    • Market Segmentation (2)-www.MarketingPlanNOW.com - Duration: 9 minutes, 57 seconds.

      • 9 years ago
      • 12,007 views
      The importance of segmenting is uncontested, but should we segment the targeted audiences only by demographics, etc., as we can learn from most of the marketing literature? No!
      This second video (...
    • Introduction to Management and Business Planning-www.MarketingPlanNOW.com - - Duration: 4 minutes, 33 seconds.

      • 9 years ago
      • 9,980 views
      An introductory approach by Danny Abramovich; Marketing Plan NOW, to key concepts such as management, business planning, business plan and marketing plan.
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    • Launching an Action Plan (2)- www.MarketingPlanNOW.com - Duration: 6 minutes, 54 seconds.

      • 9 years ago
      • 3,882 views
      This video shows How is the best way to Launch an Action Plan by Marketing plan now and its expert Mr. Danny Abramovitz
    • Launching an Action Plan (1)- www.MarketingPlanNOW.com - Duration: 6 minutes, 2 seconds.

      • 9 years ago
      • 2,945 views
      This video shows How is the best way to Launch an Action Plan by Marketing plan now and its expert Mr. Danny Abramovitz (part 1)
    • Product Positioning (2)-www.MarketingPlanNOW.com - Duration: 5 minutes, 55 seconds.

      • 9 years ago
      • 5,610 views
      This video shows how it is the best way to Position a product and its Marketing plan now by its expert Mr. Danny Abramovitz
    • Product Positioning (1)- www.MarketingPlanNOW.com - - Duration: 7 minutes, 22 seconds.

      • 9 years ago
      • 12,505 views
      In this first video, out of two, we learn what is positioning. In other words, how to clarify what are the perceptions of your existing business against your competitors in the eyes of your existin...
    • Competitive Analysis (2) - www.MarketingPlanNOW.com - Duration: 5 minutes, 27 seconds.

      • 9 years ago
      • 12,195 views
      This second video, out of two, completes the quantitative approach when analyzing competition. The previous video; Competitive Analysis (1), demonstrates how to analyze and understand the competiti...
    • Competitive Analysis (1)- www.MarketingPlanNOW.com - Duration: 8 minutes, 27 seconds.

      • 9 years ago
      • 31,174 views
      This first video, out of two, demonstrates how to analyze and understand the competition. There are two ways to do so. The qualitative approach describes the direct, indirect and potential competit...
    • Setting Marketing Objectives (2)- www.MarketingPlanNOW.com - - Duration: 9 minutes, 52 seconds.

      • 9 years ago
      • 9,632 views
      This second video out of three is part of the second chapter of a marketing plan: Setting Marketing Objectives.
      It comes to demonstrate how to draw marketing objectives based on the previous chap...
    • Setting Marketing Objectives (1)-www.MarketingPlanNOW.com - Duration: 7 minutes, 46 seconds.

      • 9 years ago
      • 19,220 views
      This first video, out of three, launches the second chapter of a marketing plan: Setting Marketing Objectives.
      The video demonstrates how to draw marketing objectives based on the previous chapte...
    • SWOT & TOWS Analysis (2)- www.MarketingPlanNOW.com - Duration: 7 minutes, 29 seconds.

      • 9 years ago
      • 8,707 views
      In order to be able to analyze the past, present and even future of your activity - involving internal factors (e.g. performance) and external ones (e.g. competitors), we use the SWOT analysis. In ...
    • SWOT & TOWS Analysis (1)-www.MarketingPlanNOW.com - Duration: 7 minutes, 56 seconds.

      • 9 years ago
      • 17,613 views
      In order to be able to analyze the past, present and even future of your activity - involving internal factors (e.g. performance) and external ones (e.g. competitors), we use the SWOT analysis. Thi...
    • Market Segmentation (2)-www.MarketingPlanNOW.com - Duration: 9 minutes, 57 seconds.

      • 9 years ago
      • 12,007 views
      The importance of segmenting is uncontested, but should we segment the targeted audiences only by demographics, etc., as we can learn from most of the marketing literature? No!
      This second video (...
    • Market Segmentation (1)- www.MarketingPlanNOW.com - Duration: 8 minutes, 48 seconds.

      • 9 years ago
      • 27,356 views
      The importance of segmenting is uncontested, but should we segment the targeted audiences only by demographics, etc., as we can learn from most of the marketing literature? No!

      This first video ...
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