Dahl Automotive

Dahl Automotive has served drivers for 110+ years. Still family-owned after five generations, we’ve grown from the nation’s 5th-oldest Ford store into a 20-rooftop, multi-brand group in Wisconsin & Minnesota. 450+ team members care for guests at Dahl Ford Lincoln, Hyundai·Mazda·Subaru, Honda, Subaru, Toyota, Chevrolet·GMC, Chrysler·Dodge·Jeep·Ram and more across La Crosse/Onalaska, Winona, Stevens Point, Sheboygan & Rhinelander—plus ABRA Auto Body, Line-X and the Dahl Auto Museum.

Mission: Serve people, develop leaders, KEEP PEOPLE MOVING. In the last two years we donated \$45 k to the La Crosse YMCA, adopted Northern Hills Elementary, funded teacher-relief grants and launched highway clean-ups—all while hitting 84 straight months at #1 pre-owned market share.

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