Most of us can remember when watching TV meant literally watching a television set. But now, if you’re like most people, you watch some programs on a TV, others on a computer, phone or tablet. It’s been a remarkable shift in consumer behavior in a short time, and it explains why “TV” and “digital” advertising are no longer separate. After all, video is video, regardless of where it’s watched. A smart, strategic advertising plan takes this into account, and recognizes that we’ve become a society of multitaskers. Even if we’re watching one screen, we’re doing something else on another.
It wasn’t all that long ago when that sort of integrated plan wasn’t easily accessible to local and regional businesses, but I’m proud of Comcast Spotlight’s leadership in making that a thing of the past. It doesn’t matter if it’s one shop serving one town or a national chain serving just about every town: success requires being on the screens customers are using most. And you’re not there, you can bet your competitors will be.
How does it all work? Comcast Spotlight has put together a quick video that outlines what our multi-screen advertising solution is all about and why it matters for all businesses.
Take a look, and if you want to learn more about how it can help your businesses succeed, get in touch with your local Comcast Spotlight team: http://www.comcastspotlight...