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Famed Italian gastronome and intellectual Luigi Veronelli wrote, "The land, the land, the land, the land, always, the land." The Ceretto ...
Famed Italian gastronome and intellectual Luigi Veronelli wrote, "The land, the land, the land, the land, always, the land." The Ceretto family has sustained this same philosophy since the sixties when Bruno and Marcello joined their father Riccardo in the family business in Alba.

The two brothers' objective was to select vineyards in the most historically important areas for the production of great wines. This idea, spawned by a visit to Burgundy, would prove the wisdom of the Ceretto family, placing their bottles among the greats of enology and elevating Barolo and Barbaresco among the most appreciated and prestigious wines in the world. The idea was revolutionary at the time for a territory in which the concept of "cru" was completely unknown, but most of all, it was a genial intuition. The most difficult challenge the brothers faced was the encounter with their father who, as was typical at the time, purchased grapes for the wines he vinified. "You are undertaking a difficult cour
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