Your company wants - and deserves - the top talent in its industry. Ever wonder why you’re not attracting these candidates? A poor employment brand could be to blame. The truth is, the best candidates aren’t looking at your job posts.
Just like every professional has a personal brand, every company has an employment brand. It defines the company’s values, what makes the company great, and why employees love working there.
Remember the saying “show, don’t tell”? Employment branding develops your company’s story in a way that showcases the unique characteristics that define your brand and culture.
So, why is it so important for every company to have a strong employment brand?
Learn more here: http://www.careerealism.com...