We make luxury wines affordable by making discreet deals with the world’s top producers and making those wines available under our label at incredible prices.
We don’t own vineyards or a winery, so we’re not handcuffed to a yearly harvest or type of wine – our entire focus is FINDING the best wines and negotiating the best price, and we only buy “needle in a haystack” wines that make the cut.
Why wander the wine aisle and gamble on random bottles? We’ve already taken care of the treasure hunt for you. $100 Napa Cabernets for $30? $60 Pinot Noirs for under $20? It’s not ridiculous – it’s reality. Buy with confidence, because since Lot 1, we’ve guaranteed every wine we released.