It started in 2014.
Our team at Brabantia wanted to make a difference. Not just great products.We looked for a way to make a positive impact with our products.To our company, to our consumers, to the planet and generations to come. Together with WeForest, we made a commitment to plant a new tree for every rotary dryer and drying rack sold. The results have been amazing!
Increasing sales by 15% and 35% of consumers actively sharing the campaign. And just as important as sales, we’ve made a significant difference to peoples’ lives in Burkina Faso and Ethiopia. Creating jobs for over 30 people and helping women, like Kenu, become entrepreneurs. Fighting poverty for families through sustainable forest management and directly benefitting the lives of over 17,000 people. Creating over 370 hectares of new forest which supports biodiversity by expanding habitats for flora and fauna. Increasing forests that help to produce oxygen, improving air quality globally. And that benefits everyone, everywhere.
Together we have planted over 1 million trees! But we couldn’t have done this without you. So, we would simply like to say: thanks a million!
1 million trees so far, together we can keep up the good work. Let’s plant even more!https://www.brabantia.com/l...