• Nippon Paint_Create Magic_dirs

    2,376 views 4 years ago
    behind the scenes: SB frames, design & previz.. Nippon Paint "Create Magic" on the @Behance Network: on.be.net/MlXiAH

    The Nippon "Create Magic" campaign is based around the concept of changing not only the physical environment but also the mood of the people in that environment.

    The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution as we follow the Blobby's adventures.

    In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.

    Agency: NAGA DDB Malaysia
    ECD: Alvin Teoh
    Creative: Loo Chun Guan & Darren Lee
    Copywriter: Adeline Chew
    Agency Producer: Sharon De Silva / Chris Lau
    Brand Management: Choong Kok Leong, Alex Yoong
    Prod Hse: Luminous KL
    Director: Brad Hogarth
    Exec Producer: Karen De Silva
    DOP: Haruld Goh
    Prod Design: Nick Wong
    Prod Team: Dest Kee, Yen Hong, Estee Chang, Kent Hew,
    Colour: The Posthouse Jkt
    Colourist: Adrian Ooi
    Post Prod: MFX KL
    Producer: Karen Chua
    Animation: Lau Kim San
    CG: Wayne Ho Chun How
    Editor: Ng SS
    Compositor: Wen Chek Yeo
    Music: Fuse music + sound design, Malaysia Show less
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