"Humans. Some are happy. Some are sad. Some are both. That’s what we make clothes for – humans". Watch the video manifesto of the United Colors of Benetton’s brand new design philosophy: clothes for humans.
Colors combine, identities merge in celebrating a global society that’s constantly changing. “Carnival” features color in all its shades and expertise in knitwear technology that makes it possible to unite different shades in a single piece. The models that wear our new collection do not exist. They’re a combination of all the ethnicities that are living in today’s cities. Discover more on http://world.benetton.com/
Our heritage is color and knitwear. Now, we present a new collection of knitwear, inspired by our heritage. It’s a collection of 5 generations of what we’ve learned, told through the pieces we’ve been refining and by the women of the world who’ve been refining themselves. It’s a philosophy of multiple life times. It’s what makes us, us.
“Achieve gender equality and empower all women and girls”: so reads the fifth of the 17 UN Sustainable Development Goals for 2030. This is now also a goal for United Colors of Benetton, which launches WE Program, the Benetton Women Empowerment Program, aimed at promoting and clearing the way for women’s rights worldwide in the coming years.