True Music is a new global project to support pioneering artists & realise their creative visions through a series of original music collaborations & remixes, live broadcast events, music videos and behind-the-scenes films.
Stay True Journeys aims to discover and celebrate the stories of the world's most vibrant music scenes - from the characters who defined, to the pioneers that are driving them forward. Our global partnership with Boiler Room has already taken us to Mexico, Chile, Poland and Germany with legends such as Seth Troxler, Francesca Lombardo, Carl Craig, Legowelt and Francesco Tristiano. In 2015 our journey continues as we head to South Africa, Russia, Brazil and Spain. Stay tuned.
Inspired by our founder, George Ballantine, we believe in celebrating the men and women that stay true and leave an impression on everything they do and everyone they meet. Each Stay True Story captures individuals as they bring their own story to life performing creative and artistic experiments.
Over the past two centuries Ballantine’s has innovated the way whisky is made and now we’re innovating the way it’s drunk too. By creating a Space Glass engineered to work in microgravity we’ve set out to ensure the spirit of whisky lives on long into the future, giving whisky drinkers a story that makes them dream big. Twenty eight billion parsecs big…