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baba is a market research institute, offering also trends analysis and strategic consulting, with an innovative approach to marketing and...
baba is a market research institute, offering also trends analysis and strategic consulting, with an innovative approach to marketing and communication issues.

Established and run by Giulia Ceriani, semiologist and professor of Advertising Communication at University of Siena with long-time experience as research director, baba performs qualitative and quali-quantitative surveys in Italy and abroad, relying on a selected group of internal researchers as well as an extended network of partners. The Institute is associated with Assirm and Esomar. 

TREND MONITOR® is baba research tool designed to identify active macro trends and their future development and division into single product categories (beverage, food, toiletries, home, mobility, fashion, retail, media, technology) at international level (I, F, D, UK, E, In, Cn, US, J, Ru, Br, Tr)
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