Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.
With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.
He's outspoken and a bit zany, but Managing Editor Joe Haley's got his finger on the pulse of the promotional products industry. Each week Joe provides video evidence of the abundant promotional possibilities for ad specialty items.
In a monthly report from Stitches magazine, Editor Nicole Rollender goes in search of latest tips, ideas, strategies and trends for the embroidery professional. Want to take your decorating or screen-printing business to the next level? Then watch this video!
In a monthly report from Wearables magazine, Editor C.J. Mittica breaks down some of the biggest trends in ad specialty industry. Want to know what's fashionable in promotional apparel? Then don't miss this video!
The mission: Visit as many of Counselor’s Best Places to Work companies as possible in the span of a week. The method: Three editors jump in a rented car and zip across the country making brief pit stops at some of the most innovative, motivated, energetic, and, well, fun companies in the industry. The result: An eye-opening tour of the 2013 Best Places to Work.
Want to pitch and sell more products? This video series from Counselor magazine can help you do just that. Each month the editors of Counselor pick a product category and give you advice on how you can increase sales.