Seera is the new name for Al Tayyar Travel Group, the largest travel and tourism group in the MENA region.
Seera means journey. A positive step into the future. An opportunity to connect cultures through travel and a balanced portfolio of trusted brands.
We’re transforming the traditional travel agency model, by bringing our online know-how into retail environments through Almosafer and Tajawal, our Consumer Travel brands.
We are also building the smartest, most intuitive business platform in the industry with Elaa, our Travel Management brand, with a key focus on the corporate and government sector.
Through Mawasim, we’re combining our knowledge of travel and the values of hospitality to offer pilgrims a truly memorable experience.
While our new zesty car rental and fleet management brand, Lumi, is transforming a sector in need of change.
Seera is a partner perfectly poised to help accelerate the growth of our Kingdom and region through travel.
Imagine where travel can take us together.