Video shot by: Jose Roldan and Sean Mauricette
Video directed, edited, produced by: Sean Mauricette
Song Produced by: Herb Middleton
Song Written by: Sean Mauricette
Multi-award winning musician, motivational speaker, actor and entertainer Sean Mauricette, a.k.a. SUBLIMINAL is set to release his latest music video just in time for Father's Day. Daddy Please Care will debut Saturday, June 14, 2014 at 1pm, at TAIBU Community Health Centre. Immediately following the video's premiere will be a town hall meeting to discuss fatherhood within the Black community.
This marks the 6th time the independent artist has teamed up with multi-platinum record producer Herb Middleton. Middleton, who has worked with legendary artists Mary J. Blige, Usher and Nas, will release Daddy Please Care on his label NuVybe Records. Shot in Toronto, this song finds a.k.a. SUBLIMINAL in the director's chair for the second time since last year's In The Fields Again. In penning the lyrics for Daddy Please Care, he drew from his own experience as a new father.
"The song chronicles a new father's journey into fatherhood while highlighting the importance of fathers being part of their child's life. It speaks to those fathers who are present and those who are not. And it culminates with a powerful spoken word poem to fathers written from a child's perspective. Creating a song and video that could speak to fathers in 2014, while showing positive images of Black fathers was important and exciting. Because sadly this is not something we see often enough: Black fathers who are crazy about their children and proud to show it," explains a.k.a. SUBLIMINAL.