Lingerie design expert and international supermodel, Ashley Graham has always dreamt of creating her own collection where women of all sizes could find sexy lingerie pieces without ever compromising incredible fit and comfort.
Summer 2017 marks her 13th collection partnering with leading Canadian plus-size fashion retailer Addition Elle. The line exudes romance with a colour palette of smoky grey and soft teal. Adorned with flirty details such as eyelash mesh edges, rich embroideries and beautiful bows, each piece is elevated by making them the perfect pairing underneath any outfit.
“The star of this collection is the Phenomenon lace halter which is meant to be shown, under an open shirt or a sheer top. The collection was shot by famed photographer Max Abadian in exotic Marrakesh, Morroco” Roslyn Griner VP Marketing Addition Elle.
The 9-piece collection features fan favourite styles but with a new romantic twist like the Phenomenon convertible bra with a high-neck lace halter, the sexy Showstopper bra, classic Idol bra and the babydoll chemise all with adjustable/convertible racer back straps to create optimal fit. Other standout pieces include, the Fatal Attraction unlined bra with sexy plunging neck line, Diva demi cup bra with sexy keyhole cutout and beautiful matching cheeky, thong and high cut panties.
Offering sizes ranging from 36DD – DDD, 38/40/42 C-DDD, 44 C – DD, 36 – 42 G+H; panties range from X – 3X, pricing for this collection starts at $30.00 for a panty, $70.00 for all bras and $95 for a chemise.
This collection launches April 4th 2017 at select Addition Elle stores across Canada and online at www.additionelle.com.
ABOUT ADDITION ELLE
Addition Elle has over 30 years of experience in delivering trendy, flattering and fashionable clothing for plus size women across Canada and the United States. Addition Elle's ready-to-wear collections of intimates, sportswear, outdoor active wear and career apparel are designed to inspire customer to look and feel their personal best in every aspect of life. With over 100 retail locations across Canada and brand name recognition in U.S. department stores such as Nordstrom and Lord & Taylor, Addition Elle promises to deliver "fashion democracy" to its customers, a philosophy grounded in the belief that style isn't limited by size. Addition Elle fashions can be purchased in-store or online at additionelle.com.