The FocusAsia Business Leaders Case Study and Video Series profiles leading Asian enterprises and their senior executives. From property development and manufacturing to biotechnology and offshoring, this series features some of the most successful companies in Asia - from China to Singapore, Japan to India.
The case study shows how these firms are using these firms are using their entrenched competitive position at home to expand into global markets. The videos feature the CEOs and other senior managers discussing their firms' operations, culture and strategic outlook. The viewers get a close look at the inner teaching notes, which highlight specific teaching and learning objectives guiding each case.