ZestfullyCleanSoap

Zest Beauty Bar Soap was introduced in 1952 with the promise that "for the first time in your life you can feel really clean." Zest was the first nationally advertised deodorant bar that offered consumers the important and notable benefits of rich deodorant lather which rinsed away thoroughly, without leaving a sticky soap film on them or their tubs, whether in hard or soft water. Through the 1980's and 1990's, the popular taglines "You're not fully clean unless you're Zestfully Clean" and "Get Zestfully Clean" maintained high consumer recall.