We’re very pleased, after months of covert planning, to reveal the first elements of our new look…
Created by Split Design, a small studio which specialises in creative-led graphic design, the visual overhaul includes a new logo, a new website and even a new purpose-built font.
The new font, Bauman, is named after Zygmunt Bauman (1925-2017), Professor of Sociology (and later, Emeritus) at University of Leeds, and internationally celebrated as one of the greatest social thinkers of our times.
It is based around the shape of a pentagon – itself inspired by the five-petalled white rose of Yorkshire – and representing the five areas of Yorkshire in which we operate.
The new logo is brilliantly brought to life in this short animation by Leeds-based creative company, Hungry Sandwich Club, and will appear in the six colours of Yorkshire Dance’s new palette; orange, pink, turquoise, yellow, black and white.
We’ve also launched our new website, and a gradual process of installing the new branding around our building will take place throughout the spring.