The exhilaration of driving. A passion for mechanics. Adopted by car racing drivers for its performance, reliability and exceptional legibility, the prestigious Rolex chronograph watch carries in red letters on its dial the name "Daytona" - the most famous motor racing circuit in the United States.
As symbols of achievement and sophistication, Rolex watches enjoy an unrivalled reputation for quality and prestige. Each Rolex is designed to last, made from noble and highly resistant materials, stringently tested and certified for its chronometric precision.
Rolex’s unique mastery of every aspect of watchmaking fuels its quest for perfection. The only way to ensure that every part, every element and every assembly meets our own impossible standards is to conceive, design, manufacture and test all our watches in-house, the Rolex way.
Yacht racing is a test of will and wit in which crucial decisions are made with split-second precision. Preparation is rigorous and team spirit is paramount. Rolex has forged a privileged relationship with prestigious regattas as well as exciting yachtsmen and women, sharing the values inherent in every sailor.
The partnership between Rolex and tennis dates back to 1978, when Rolex became the "Official Timekeeper" of The Championships, Wimbledon. This date marks the beginning of a privileged association between two partners driven by the same pursuit of excellence.