Uber is not a taxi company, it's a delivery company. And whether its cars are moving human beings or, as they are already in the US, physical products (and no, it's not just cats and ice cream), what it's really delivering is information about how to make cities more efficient.
Jo Bertram, regional general manager for the UK, Ireland and Nordics at Uber, told WIRED Retail that the company's ambition to provide on-demand delivery for restaurants and businesses will reduce congestion in cities, and cut the time between ordering a product and receiving it.
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