We are the first generation to know that we are destroying the world. And we could be the last that can do anything about it. It’s time to decide. Are you for your world or against it?
Join the #FightForYourWorld http://ow.ly/47je30mq0nB
Campaign Creative Direction: Uncommon Creative Studio
Advert Creative and Production: Uncommon Creative Studio, Strange Beast
Macro photography and infinity room direction: Daren Rabinovitch of Encyclopedia Pictura
Voiceover: Ghostpoet, [PIAS] Recordings & Jonathan Pryce
Music: instrumental version of ‘Animal Parade’, taken from the band Brolin’s album The Delta.