Elise Armitage

Hey there! I'm Elise, writer and founder behind What The Fab, a travel, fashion, and lifestyle blog that shares inspiration with a pinch of zest, served with a side of real talk. I'm a San Franciscan, foodie, pilates-enthusiast (to balance out the foodie), and a firm believer that you can be of both substance and style. At the beginning of 2019, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping YOU find fabulous in the everyday. I hope What The Fab inspires you to go a little bolder and live life a little fuller.